11/27/2017 Inside The Wal-Mart vs Amazon Battle over Black Friday: Sarah Nassauer & Laura StevensRead Now Amazon has taken over the shopping industry and the battle between Wal-Mart and Amazon is looking better and better for Amazon each year. Many stores like Wal-Mart now give out deals and coupons to those who wait in line for the doors to open for black Friday. These incentives are not enough as black Friday participation is down 4% from last year while online shopping is up 18% , this trend has been noticeable in recent years and does not seem to be changing anytime soon. The in store industry should not fear however, as in store shopping still accounts for 90% of the countries shopping.
Nassauer and Laura use a formal diction to help get the point and facts across that online shopping is taking over black Friday and is regular shopping as well. They use statistics as evidence and personal quotes from shoppers and workers at online warehouses. This diction helps add to the impartial tone as they are able to address the pros and cons of both industries yet. The authors are impartial yet they show some worry for the in store shopping industry. This tone shows that they believe that online shopping has a bright future yet do not count in store shopping out of the picture, they still acknowledge that in store shopping is king at the moment. The two authors are able to use few rhetorical devices to strengthen their arguments. They use personification by stating that Amazon has put Holiday shopping in a "Frenzy." This shows how powerful Amazon online shopping has become. They don't use many rhetorical devices in this article although it would help their argument. The purpose of this article is to inform people about the current trends in shopping. Their is no benefit for them to right this besides being able to inform others. That is the main goal of this article is to let the average shopper know what is currently happening in the shopping world. The goal is to inform.
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